I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Design always has a purpose.
What makes me say "wow" continually changes. It changes based on what I know.
Marketing is a necessary part of the creative process.
I like what I do. So why would I want to stop doing it?
Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.