What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".

I think that it's a great time to be a designer.

Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.

I'm hoping that I continue to be innovative on things that are tremendously visible and are still important projects.

It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.

I love the big scale and immediate impact of posters. They're my favourite things to design.

Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.