What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".

Creativity has to do with what came before you immediately, not what came before you a long time ago.

Design always has a purpose, art has no purpose. That's really the difference between them. Do I think one is better than the other? Absolutely not. I think they both fulfill functions.

You can't say there shouldn't be marketing and (that) marketing is a bad thing.

I've become much more interested in architecture than I've ever been.

Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.

I love the big scale and immediate impact of posters. They're my favourite things to design.