Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.

When I don't know all the rules I'm just wild.

Great design is serious, not solemn

I love the big scale and immediate impact of posters. They're my favourite things to design.

The best way to accomplish serious design ... is to be totally and completely unqualified for the job.

I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them.

What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.