I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them.
Paula ScherWhen I paint I do a different thing than when I design. But both involve aesthetics, both involve thought, both involve planning.
Paula ScherBe culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher