Accept the fact that we have to treat almost anybody as a volunteer.

Businesses are not paid to reform customers. They are paid to satisfy customers.

As with every phenomenon of the objective universe, the first step toward understanding work is to analyze it.

The paradox of the prophet: his very success is his failure. The prophet whose time has come no longer shocks; he entertains.

Organizations are no longer built on force, but on trust.

Innovation requires us to systematically identify changes that have already occurred in a business - in demographics, in values, in technology or science - and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday.

Society, community, family are all conserving institutions. They try to maintain stability and to prevent, or at least slow down, change. But the organization of the post-capitalist society of organizations is a destabilizer. Because its function is to put knowledge to work - on tools, processes, and products; on work; on knowledge itself - it must be organized for constant change.