If you want it, measure it. If you can't measure it, forget it.

The manager is a servant. His master is the institution he manages and his first responsibility must therefore be to it.

The final test of greatness in a CEO is how well he chooses a successor and whether he can step aside and let the successor run the company.

Strategy is a commodity, execution is an art.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Time is totally perishable and cannot be stored. Yesterday's time is gone forever, and will never come back. Time is always in short supply. There is no substitute for time. Everything requires time.

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.