Managing innovation will increasingly become a challenge to management, and especially to top management, and a touchstone of its competence.

As to the idea that advertising motivates people, remember the Edsel.

The most common source of mistakes in management decisions is the emphasis on finding the right answer rather than the right question.

The young knowledge worker whose job is too small to challenge and test his abilities either leaves or declines rapidly into premature middle age, soured, cynical, unproductive.

Information is the manager's main tool, indeed the manager's capital, and it is he who must decide what information he needs and how to use it.

Successful leaders don't start out asking, 'What do I want to do?' They ask, 'What needs to be done?' Then they ask, 'Of those things that would make a difference, which are right for me?'

Culture eats strategy for breakfast.