The true business of every company is to make and keep customers.
Managers are the basic and scarcest resource of any business enterprise.
What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it is another matter.
We will have to learn to lead people rather then to contain them.
Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.
It's more important to do the right thing than to do things right.