The enterprise, by definition, must be capable of producing more or better than all the resources that comprise it.

The race for Quality has no finish line - so technically, it's more like a death march. Efficiency is doing things right; effectiveness is doing the right things.

Nothing else, perhaps, distinguishes effective executives as much as their tender loving care of time.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

To make a living is no longer enough. Work also has to make a life.

To improve communications, work not on the utter, but the recipient.

Important decisions are risky. They should be controversial. Acclamation means that nobody has done the homework.