In the knowledge economy everyone is a volunteer, but we have trained our managers to manage conscripts.

Ideas are cheap and abundant; what is of value is the effective placement of those ideas into situations that develop into action.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

If general perception changes from seeing the glass as 'half-full' to seeing it as 'half empty' there are major innovative opportunities.

The building of a personality beyond its normal limitations.

Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.

Business has only two basic functions - marketing and innovation.