All good strategy eventually degenerates into work.
Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.
Making changes to better appeal to customer is INNOVATION.
Our society has become an employee society.
Making good decisions is a crucial skill at every level.
No one learns as much about a subject as one who is forced to teach it.