Marketing and innovation make money. Everything else is a cost.

When it rains manna from heaven, some people put up an umbrella. Others reach for a big spoon.

Strategy is a commodity, execution is an art.

[Entrepreneurship] is by no means hunch or gamble. But it also is not precisely science. Rather, it is judgment.

A manager is responsible for the application and performance of knowledge.

Miracles are great, but they're so damn unpredictable.

Objectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there.