Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.

Marketing and innovation make money. Everything else is a cost.

All great change in business has come from outside the firm, not from inside.

To make knowledge productive, we will have to learn to see both forest and tree. We will have to learn to connect.

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

If you want to know what the future is, be part of its development.