It is better to pick the wrong priority than none at all.

Knowledge people and service people learn the most when they teach .

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

Marketing and innovation make money. Everything else is a cost.

Unless strategy evaluation is performed seriously and systematically, and unless strategists are willing to act on the results, energy will be used up defending yesterday.

The purpose of information is not knowledge. It is being able to take the right action.

Plans are only good intentions unless they immediately degenerate into hard work.