Business has only two basic functions - marketing and innovation.

Since we live in an age of innovation, a practical education must prepare a man for work that does not yet exist and cannot yet be clearly defined.

Never underrate the boss! The boss may look illiterate. He may look stupid. But there is no risk at all in overrating a boss. If you underrate him he will bitterly resent it or impute to you the deficiency in brains and knowledge you imputed to him.

Erroneous assumptions can be disastrous.

Of those things that would make a difference, which are right for me?

Not to innovate is the single largest reason for the decline of existing organizations. Not to know how to manage is the single largest reason for the failure of new ventures.

The computer actually may have aggravated management's degenerative tendency to focus inward on costs.