We no longer even understand the question whether change is by itself good or bad, ...We start out with the axiom that it is the norm. We do not see change as altering the order... We see change as being order itself - indeed the only order we can comprehend today is a dynamic, a moving, a changing one.

Leadership is lifting a person's vision to high sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.

The only thing we know about the future is that it will be different.

The customer rarely buys what the business thinks it sells him.

Unless strategy evaluation is performed seriously and systematically, and unless strategists are willing to act on the results, energy will be used up defending yesterday.

You must accept that if the computer is a tool, it is the job of tool user to know what to use it for.

The true business of every company is to make and keep customers.