The most important work of the executive is to identify the changes that have already happened. The important thing . . . is to exploit the changes that have already occurred and to use them as opportunities.

Businesses are not paid to reform customers. They are paid to satisfy customers.

"Plastic moments" are those periods that overlap when the old has gone but the new has not yet arrived and when the course of history is more open to being shaped and steered than any other time.

As a manager you're paid to be uncomfortable. If you're comfortable, it's a sure sign you're doing things wrong.

We live in an age of unprecedented opportunity: If you’ve got ambition and smarts, you can rise to the top of your chosen profession, regardless of where you started out.

The customer rarely buys what the business thinks it sells him.

There is a point at which a transformation has to take place.