The most important work of the executive is to identify the changes that have already happened. The important thing . . . is to exploit the changes that have already occurred and to use them as opportunities.

A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.

A manager is responsible for the application and performance of knowledge.

The great challenge to management today is to make productive the tremendous new resource, the knowledge worker. This, rather than the productivity of the manual worker, is the key to economic growth and economic performance in today's society.

Most innovators are successful to the extent to which they define risks and confine them.

Inside an organization there are only cost centers. The only profit center is a customer whose check has not bounced.

I have been saying for many years that we are using the word 'guru' only because 'charlatan' is too long to fit into a headline.