Luck never built a business. Prosperity and growth come only to the business that systematically finds and exploits its potential.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

Leadership is not rank, privileges, title or money. It is responsibility.

The most important contribution management needs to make in the 21st century is ... to increase the productivity of knowledge work and the knowledge worker

(Waste = Loss): The first rule of business is to survive and the guiding principle of business economics is not the maximisation of profit, it is the avoidance of loss

Knowledge is the source of Wealth. Applied to tasks we already know, it becomes Productivity. Applied to tasks that are new, it becomes Innovation.

The building of a personality beyond its normal limitations.