People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.

It is easier to raise the performance of one leader than it is to raise the performance of a whole mass.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

The successful person places more attention on doing the right thing rather than doing things right.

Planning is actually incompatible with an entrepreneurial society and economy. Planning is the kiss of death of entrepreneurship.

Marketing and innovation make money. Everything else is a cost.

Brilliant men are often strikingly ineffectual. They fail to realize that the brilliant insight is not by itself achievement. They never have learned that insights become effectiveness only through hard systematic work.