Understanding our strengths, articulating our values, knowing where we belong -- these are also essential to addressing one of the great challenges of organizations: improving the abysmally low productivity of knowledge workers.

An executive should be a realist; and no one is less realistic than the cynic.

The final test of greatness in a CEO is how well he chooses a successor and whether he can step aside and let the successor run the company.

Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

Making changes to better appeal to customer is INNOVATION.

Economists talk about profit motive, but nothing motivates modern man more than a chance to avoid taxes!