The bеѕt wау tо predict уоur future іѕ tо create it.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Knowledge applied is productivity.

The more successful the unit, the more difficult it is to make sure that the large company doesn't put the same expectations on it as it does for the rest of the company. When it's a new venture, whether it's outside or inside the business, it's a child. And you don't put a 40-pound pack on a 6-year-old's back when you take her hiking.

Cultivate a deep understanding of yourself - not only what your strengths and weaknesses are but also how you learn, how you work with others, what your values are, and where you can make the greatest contribution. Because only when you operate from strengths can you achieve true excellence.

It is easier to raise the performance of one leader than it is to raise the performance of a whole mass.

Businesses are not paid to reform customers. They are paid to satisfy customers.