Information is the manager's main tool, indeed the manager's capital, and it is he who must decide what information he needs and how to use it.

Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation.

No financial man will ever understand business because financial people think a company makes money. A company makes shoes, and no financial man understands that. They think money is real. Shoes are real.

If you want to know what the future is, be part of its development.

Yet there is nothing more dangerous than to be premature in exploiting a change in perception.

You cannot predict the future, but you can create it.

Every success creates new opportunities. So does every failure.