The purpose of a business is to create a customer.

No single piece of macroeconomic advice given by the experts to their government has ever had the results predicted.

The leader of the past was a person who knew how to tell. The leader of the future will be a person who knows how to ask.

If you want to predict the future create it.

Managers are the basic and scarcest resource of any business enterprise.

Everybody has accepted by now that change is unavoidable. But that still implies that change is like death and taxes - it should be postponed as long as possible and no change would be vastly preferable. But in a period of upheaval, such as the one we are living in, change is the norm.

The next thing to be said about what long-range planning is not, is that it does not deal with future decisions. It deals with the futurity of present decisions. Decisions exist only in the present. The question that faces the long-range planner is not what we should do tomorrow.