The next thing to be said about what long-range planning is not, is that it does not deal with future decisions. It deals with the futurity of present decisions. Decisions exist only in the present. The question that faces the long-range planner is not what we should do tomorrow.

Profit for a company is like oxygen for a person. If you don't have enough of it, you're out of the game. But if you think your life is about breathing, you're really missing something.

If you have too many problems, maybe you should get out of business. There is no law that says a company must last forever.

All great change in business has come from outside the firm, not from inside.

A person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all.

Knowledge people and service people learn the most when they teach .

For the first four years, no new enterprise produces profits. Even Mozart didn't start writing music until he was four.