Businesses are not paid to reform customers. They are paid to satisfy customers.
One has to make a decision when a condition is likely to degenerate if nothing is done.
The purpose of a business is to create a customer.
Marketing and innovation produce results; all the rest are costs.
Objectives are not commands; they are commitments.
"Plastic moments" are those periods that overlap when the old has gone but the new has not yet arrived and when the course of history is more open to being shaped and steered than any other time.