It takes far less energy to move from first-rate performance to excellence than it does to move from incompetence to mediocrity.

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

We will have to learn to lead people rather then to contain them.

The building of a personality beyond its normal limitations.

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.

Of those things that would make a difference, which are right for me?

Objectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there.