Most people think they know what they are good at. They are usually wrong... And yet, a person can perform only from strength.

But innovation is more than a new method. It is a new view of the universe, as one of risk rather than of chance or of certainty. It is a new view of man's role in the universe; he creates order by taking risks. And this means that innovation, rather than being an assertion of human power, is an acceptance of human responsibility.

The manager is a servant. His master is the institution he manages and his first responsibility must therefore be to it.

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.

Keep your eye on the task, not on yourself. The task matters, and you are a servant

Most of what you hear about entrepreneurshi p is all wrong. It's not magic; it's not mysterious; and it has nothing to do with genes. It's a discipline and, like any discipline, it can be learned.

"The area in which the executive first encounters the challenge of strength is in staffing. The effective executive fills positions and promotes on the basis of what a man can do. He does not make staffing decisions to minimize weaknesses but to maximize strength."