But innovation is more than a new method. It is a new view of the universe, as one of risk rather than of chance or of certainty. It is a new view of man's role in the universe; he creates order by taking risks. And this means that innovation, rather than being an assertion of human power, is an acceptance of human responsibility.

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

If general perception changes from seeing the glass as 'half-full' to seeing it as 'half empty' there are major innovative opportunities.

Defending yesterday is far more risky than making tomorrow.

"The area in which the executive first encounters the challenge of strength is in staffing. The effective executive fills positions and promotes on the basis of what a man can do. He does not make staffing decisions to minimize weaknesses but to maximize strength."

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.

The monomaniac is unlikely to succeed. Most leave only their bleached bones in the roadless desert. But the rest of us, with our multiple interests instead of a single mission, are certain to fail and have no impact at all.