The manager is a servant. His master is the institution he manages and his first responsibility must therefore be to it.

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.

No other area offers richer opportunities for successful innovation than the unexpected success.

Adequacy is the enemy of excellence.

The most effective way to manage change is to create it.

To survive and succeed, every organization will have to turn itself into a change agent