Cultivate a deep understanding of yourself - not only what your strengths and weaknesses are but also how you learn, how you work with others, what your values are, and where you can make the greatest contribution. Because only when you operate from strengths can you achieve true excellence.

Marketing is the distinguishing, unique function of the business.

Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation.

Unless commitment is made, there are only promises and hopes... but no plans.

The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.

Teamwork is neither "good" nor "desirable." It is a fact. Wherever people work together or play together they do so as a team. Which team to use for what purpose is a crucial, difficult and risky decision that is even harder to unmake. Managements have yet to learn how to make it.

What can I contribute that will significantly affect the performance and the results of the institution I serve?