Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Everything must degenerate into work if anything is to happen.

Universities won't survive. The future is outside the traditional campus, outside the traditional classroom. Distance learning is coming on fast.

Most executives have learned that what one postpones, one actually abandons ... timing is a most important element in the success of any effort. To do five years later what would have been smart to do five years earlier, is almost a sure recipe for frustration and failure.

Marketing and innovation make money. Everything else is a cost.

Management and entrepreneurship are only two different dimensions of the same task. An entrepreneur who does not learn how to manage will not last long. A management that does not learn to innovate will not last long.

Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership.