My greatest strength as a consultant is to be ignorant and ask a few questions.

Business exists to supply goods and services to customers and economic surplus to society, rather than to supply jobs to workers and managers or even dividends to shareholders.

The person who will make the greatest contribution to a company is the mature person-and you cannot have maturity if you have no life or interest outside the job.

We live in an age of unprecedented opportunity: If you’ve got ambition and smarts, you can rise to the top of your chosen profession, regardless of where you started out.

It is willingness of people to give of themselves over and above the demands of the job that distinguishes the great from the merely adequate.

Our society has become an employee society.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.