Leadership is more doing than dash.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Look at government programs for the past fifty years. Every single one - except warfare - achieved the exact opposite of its announced goal.

The more successful the unit, the more difficult it is to make sure that the large company doesn't put the same expectations on it as it does for the rest of the company. When it's a new venture, whether it's outside or inside the business, it's a child. And you don't put a 40-pound pack on a 6-year-old's back when you take her hiking.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

A primary task of management in the developed countries in the decades ahead will be to make knowledge productive.

Technology is not about tools, it deals with how Man works.