If you have more than five goals, you have none.

The manager who comes up with the right solution to the wrong problem is more dangerous than the manager who comes up with the wrong solution to the right problem.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

The first step toward making the worker achieving is to make work productive.

The purpose of information is not knowledge. It is being able to take the right action.

Knowledge is being applied to knowledge itself. It is now fast becoming the one factor in production, sidelining both capital and labour.

It is more productive to convert an opportunity into results than to solve a problem - which only restores the equilibrium of yesterday.