If you have more than five goals, you have none.

Most leaders don't need to learn what to do. They need to learn what to stop.

A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.

Meetings are a symptom of bad organization. The fewer meetings the better.

[Entrepreneurship] is by no means hunch or gamble. But it also is not precisely science. Rather, it is judgment.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.