An effective executive builds on strengths - their own strengths, the strengths of superiors, colleagues, subordinates, and on the strength of the situation.

We know nothing about motivation. All we can do is write books about it.

Management is not being brilliant. Management is being conscientious.

Work is an extension of personality. It is achievement. It is one of the ways in which a person defines himself, measures his worth, and his humanity.

Nothing else, perhaps, distinguishes effective executives as much as their tender loving care of time.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Efficiency is doing better what is already being done.