To survive and succeed, every organization will have to turn itself into a change agent

Innovative efforts should never report to line managers charged with responsibility for ongoing operations. The new project is an infant and will remain one for the foreseeable future, and infants belong in the nursery. The 'adults', that is, the executives in charge of existing businesses or products will have neither the time nor understanding for the infant.

As a rule we perceive what we expect to perceive... The unexpected is usually not received at all.

Profit is not the explanation, cause, or rationale of business behavior and business decisions, but the test of their validity.

A manager's task is to make the strengths of people effective and their weakness irrelevant - and that applies fully as much to the manager's boss as it applies to the manager's subordinates.

If you want it, measure it. If you can't measure it, forget it.

Marketing is the distinguishing, unique function of the business.