To survive and succeed, every organization will have to turn itself into a change agent

If you have more than five goals, you have none.

Above all, innovation is not invention. It is a term of economics rather than of technology.

Nobody in the world is as good at making decisions as the Japanese.

Adversarial power relationships only work if you never have to see or work with the bastards again.

We have tried to substitute mass for purpose. We have tried to regain military potency of defense by making it gigantic, unwieldy, complex. It never works.

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.