Success in the knowledge economy comes to those who know themselves - their strengths, their values, and how they best perform.

...because knowledge rapidly deteriorates unless it is used constantly, maintaining within an organization an activity that is used only intermittently guarantees incompetence.

There is no perfect strategic decision. One always has to pay a price. One always has to balance conflicting objectives, conflicting opinions, and conflicting priorities. The best strategic decision is only an approximation - and a risk.

The true business of every company is to make and keep customers.

We know nothing about motivation. All we can do is write books about it.

Concentration is the key to economic results. No other principle of effectiveness is violated as constantly today as the basic principle of concentration.... Our motto seems to be, "Let's do a little bit of everything."

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.