Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

It does not matter whether the worker wants responsibility or not, ...The enterprise must demand it of him.

Great wisdom not applied to action and behavior is meaningless data.

The final test of greatness in a CEO is how well he chooses a successor and whether he can step aside and let the successor run the company.

There's an enormous number of managers who have retired on the job.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

The organization is, above all, social. It is people.