Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

Doing the right thing is more important than doing the thing right.

If you can't measure it, you can't change it.

Entrepreneurship is neither a science nor an art. It is a practice.

Every time you do something that is important, write down what you expect will happen.

We can't make people better by trying to eliminate their weaknesses, but we can help then perform better by building on their strengths.

Nobody in the world is as good at making decisions as the Japanese.