Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

The essence of management is to make knowledge productive.

Some of the best business and nonprofit CEOs I've worked with over a sixty-five-year consulting career were not stereotypical leaders. They were all over the map in terms of their personalities, attitudes, values, strengths, and weaknesses.

The successful person places more attention on doing the right thing rather than doing things right.

If there is any one secret of effectiveness, it is concentration. Effective executives do first things first and they do one thing at a time.

Do not measure your life by your goals but what you are doing to achieve them.

The question that faces the strategic decision maker is not what his organisation should do tomorrow. It is, what do we have to do today to be ready for an uncertain tomorrow?