Nobody can predict the future; the idea is to have a firm grasp of the present.

For the social ecologist language is not "communication." It is not just "message." It is substance. It is the cement that holds humanity together. It creates community and communication. ...Social ecologists need not be "great" writers; but they have to be respectful writers, caring writers.

If a business is to be considered a continuous process, instead of a series of disjointed stop-and-go events, then the economic universe in which a business operates-and all the major events within it-must have rhyme, rhythm, or reason.

Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.

If you have more than five goals, you have none.

The customer rarely buys what the business thinks it sells him.

One has to make a decision when a condition is likely to degenerate if nothing is done.