Nobody can predict the future; the idea is to have a firm grasp of the present.

Most executives have learned that what one postpones, one actually abandons ... timing is a most important element in the success of any effort. To do five years later what would have been smart to do five years earlier, is almost a sure recipe for frustration and failure.

The computer actually may have aggravated management's degenerative tendency to focus inward on costs.

An institution which is financed by a budget - or which enjoys a monopoly which the customer cannot escape - is rewarded for what it deserves rather than what it earns. It is paid for 'good intentions' and 'programs'. It is paid for not alienating important constituents rather than satisfying any one group. It is misdirected by the way it is being paid into defining performance and results as what will produce the budget rather than as what will produce contribution.

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

Management must take the lead in making obsolete its own products and services rather than waiting for a competitor to do so.

No decision has been made unless carrying it out in specific steps has become someone's work assignment and responsibility.