The customer rarely buys what the business thinks it sells him.

Most people think they know what they are good at. They are usually wrong... And yet, a person can perform only from strength.

Managing innovation will increasingly become a challenge to management, and especially to top management, and a touchstone of its competence.

The aim of marketing is to make selling superfluous.

Strategic management is not a box of tricks or a bundle of techniques. It is analytical thinking and commitment of resources to action. But quantification alone is not planning. Some of the most important issues in strategic management cannot be quantified at all.

Our job in life is to make a positive difference, not prove we're right.

Most of what we call management consists of making it difficult for people to get their work done.