Strategy is a commodity, execution is an art.

Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.

What managers decide to stop doing is often more important than what they decide to do.

The only thing we know about the future is that it will be different.

Follow effective action with quiet reflection.

Managing innovation will increasingly become a challenge to management, and especially to top management, and a touchstone of its competence.

Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.