Every time you do something that is important, write down what you expect will happen.
The true business of every company is to make and keep customers.
Any organisation develops people; it either forms them or deforms them.
Don't solve problems. Pursue opportunities.
Yet there is nothing more dangerous than to be premature in exploiting a change in perception.
There is no perfect strategic decision. One always has to pay a price. One always has to balance conflicting objectives, conflicting opinions, and conflicting priorities. The best strategic decision is only an approximation - and a risk.