What's measured improves

Thus, for those who are willing to go out into the field, to look and to listen, changing demographics is both a highly productive and a highly dependable innovation opportunity.

Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.

We all have a vast number of areas in which we have no talent or skill and little chance of becoming even mediocre. In those areas a knowledge workers should not take on work, jobs and assignments. It takes far more energy to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.

History has been written not by the most talented but by the most motivated.

Keep your eye on the task, not on yourself. The task matters, and you are a servant

As to the idea that advertising motivates people, remember the Edsel.