When a subject becomes totally obsolete we make it a required course.

There is a point at which a transformation has to take place.

It’s up to you to carve out your place, to know when to change course, and to keep yourself engaged and productive during a work life that may span some 50 years.

Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.

Working with people is difficult, but not impossible.

It is better to pick the wrong priority than none at all.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.