Every organization has to prepare for the abandonment of everything it does.

The most important work of the executive is to identify the changes that have already happened. The important thing . . . is to exploit the changes that have already occurred and to use them as opportunities.

But innovation is more than a new method. It is a new view of the universe, as one of risk rather than of chance or of certainty. It is a new view of man's role in the universe; he creates order by taking risks. And this means that innovation, rather than being an assertion of human power, is an acceptance of human responsibility.

Marketing and innovation produce results; all the rest are costs.

Morale in an organization does not mean that "people get along together"; the test is performance not conformance.

Leadership is more doing than dash.

The first step toward making the worker achieving is to make work productive.