Every time you do something that is important, write down what you expect will happen.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic.

Morale in an organization does not mean that "people get along together"; the test is performance not conformance.

Ideas are like frog eggs: you've got to lay a thousand to hatch one.

I find more and more executives less and less well informed about the outside world, if only because they believe that the data on the computer printouts are ipso facto information.

If there is any one secret of effectiveness, it is concentration. Effective executives do first things first and they do one thing at a time.