Strategic management is not a box of tricks or a bundle of techniques. It is analytical thinking and commitment of resources to action. But quantification alone is not planning. Some of the most important issues in strategic management cannot be quantified at all.

A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.

Most innovators are successful to the extent to which they define risks and confine them.

Time is the scarcest resource and unless it is managed nothing else can be managed.

The enterprise, by definition, must be capable of producing more or better than all the resources that comprise it.

There is the risk you cannot afford to take, and there is the risk you cannot afford not to take.

No other area offers richer opportunities for successful innovation than the unexpected success.