The leaders who work most effectively, it seems to me, never say "I." And that's not because they have trained themselves not to say "I." They don't think "I." They think "we"; they think "team." They understand their job to be to make the team function. They accept responsibility and don't sidestep it, but "we" gets the credit. This is what creates trust, what enables you to get the task done.

Entrepreneurship is “risky” mainly because so few of the so-called entrepreneurs know what they are doing.

As with every phenomenon of the objective universe, the first step toward understanding work is to analyze it.

Results are obtained by exploiting opportunities, not by solving problems.

All great change in business has come from outside the firm, not from inside.

Important decisions are risky. They should be controversial. Acclamation means that nobody has done the homework.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.