Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography.

There are no rules, but you break them at your peril.

In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.

Stories aren't the icing on the cake; they are the cake!

Miss the audience's heart as a filmmaker, and the only wallet that gets hit will be your own. That's because the heart is always the first target in story telling.

The Internet is an audience of one, a million times over.