Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

Stories aren't the icing on the cake; they are the cake!

I've worked with Jack Warner and Jimmy Stewart - and Angelina Jolie, Brad Pitt, and Johnny Depp twice. I've had dinners with Fred Astaire and Cary Grant.

With a purposeful story, you can change a "wanna be" to a "gonna be" to a "be".

The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for a movie such as 'Rain Man,' or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise.

The Internet is an audience of one, a million times over.

In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce.