Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

The portal into people's hearts is being interested in them.

Beside every great success are the seeds of enormous failure. In every failure, there's the opportunity seeds of great success. They're not miles apart. So if they're that close together, and if you're really working, you're always gonna have that likelihood that something's not going to work.

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

With a purposeful story, you can change a "wanna be" to a "gonna be" to a "be".

When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.

I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well.