A German shepherd dog could walk in the office with a script in his mouth, and if that script was really good, they'd buy the script.
Peter GuberMost young people haven't used their storytelling skills since they were 8 or 9 or 10 and wanted to persuade Mom and Dad to take them to the ball game.
Peter GuberWhen you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.
Peter GuberThe seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for a movie such as 'Rain Man,' or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise.
Peter GuberA gun can be dangerous. But a gun can protect you, you can hunt for food with it - you know, the tool itself is a tool. The intention of the party using the tool is a part of the process, right? You know: the knife cuts the steak, stabs the person, saves somebody from danger, cuts somebody out of a car.
Peter Guber